Integrating Google with DoubleClick

The desegregation plan is possibly the virtu totallyy important skip of Google?s acquisition of DoubleClick. This is due to the fact that Google?s domination in exploiting the desirable competencies of DoubleClick, hinges on their ability to maintain autochthonic individuals and cultural norms at DoubleClick. It is important for Google to define executive lead roles to usher the acquisition process to a successful completion. Google must also carefully consider and maintain key desegregation strategies throughout the process. For example, HR concerns much(prenominal) as communication, cultural integration, and adult masculine capital are essential for success. Likewise, operational considerations such(prenominal) as metrics to evaluate the integration process are resilient to keep the integration process on track. Finally, executive considerations such as the integration strategy and project management abandon behind ensure the process is well coordinated. Pre Int egration ConcernsAs with all proceeding of this size and scope, a proposed acquisition of DoubleClick will heart a review by the Federal Trade thrill and European Commission.

Google should expect a significant level of testing for a number of reasons including: a) the large size (in dollar value) of the transaction, b) the highly free-enterprise(a) nature of the industry, c) the media attention paid to the transaction as a result Google?s watertight brand and d) the fact that gallus Google and DoubleClick operate in the general online advertising industry could ski lift concerns regarding monopolistic activit y. Also, since the combined entity will have! access to a tremendous amount of consumer data, privacy concerns should be expected . Fortunately, close in the industry agree that Google has a ?pretty safe record on protecting privacy rights. ?In rig to mitigate the pre-integration concerns related to FTC & EC approval, Google should begin a proactive communication campaign. This campaign should consistently and clearly supplication the benefits of the combined merger such as improved product... If you destiny to get a full essay, order it on our website: BestEssayCheap.com

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