Aqualisa

Aqualisa Quartz: Simply a Better Shower occupation rumor: Aqualisa has invested three years and € 5.8 Million in protracted R&D, human resources, and patents to create a breakthrough consume down called Quartz, which has precisely failed to create enough noise in the marketplace upon launch, resulting in weak sales. Aqualisa Quartz is an innovative product that has successfully integrate technology, aesthetics and consumer fri peculiarityliness all in bingle to create a breakthrough in the UK shower market, which is plagued with not bad(p) problems such as gravity fed plumbing. However, despite existence a very successful product, the Quartz has not been able to juggle the markets imagination as envisaged by the Aqualisa Management. recommendation: In order to generate short landmark sales, and sire its market position in the long run, Aqualisa necessitate to re-design its marketing strategy to address problems with plumber buy-in, accidental cannibaliz ation of its some other products and consumer willingness to embrace the Quartz.

To address the issues mentioned above, Aqualisa should design a multi-phased/multi-pronged strategy, which initially concentrates on targeting the Plumbers in a flash for the world-class year, and in the following year afterward re-evaluating the strategy, start targeting the end consumer alongside plumbers to make the product mainstream. fit in to the figures in designate 6, the highest number of organic units sold in the UK shower market is through Trade shops which account for 47% of the total sales. Consequently, the prim ary consumer (of the trade shop) is the plum! ber, who works for developers, showrooms, contractors or directly for consumers. assumption the high propensity of sales through plumbers, and the time forbidden aspect of Quartz, Aqualisa should strengthen its relationship with the plumbers and create marketing programs that specifically targets this group of intermediate customers. To create a buy-in among the plumbers, Aqualisa should consider face 3, where the...If you want to get a full essay, order it on our website: BestEssayCheap.com

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