Rural Market

AN ASSIGNMENT IN RURAL MARKETING ON THE TYPES OF GOODS AND service OFFERED IN A VILLAGE HAAT/SHANDY SUBMITTED BY: theme 11 MARKETING D Table of Contents Villages that approach from the haat2 Profile of consumers and their purchase behavior3 Product system3 price strategy11 Distribution strategy11 promotional Strategies11 Villages that benefit from the haat Villages: Guddahatti hamlet, Bommasandra village and Chandapura mainly Benefits: * Distance is less * nigh all in all the goods can be bought at the same place * Prices be cheap * The place where this HAAT is held is nuzzle to the villages * Prices can be bargained Profile of consumers and their purchase behavior Consumers: subvert bod, depress midriff class consumers mainly make, only a few supposedly middle class people show who were mainly get at the vegetable stalls. Purchase demeanour: No impulse purchase present here and the goods are bought on a pr edecided hear only. Impulse buying present mainly on vegetable stalls and other nourishment products stalls.

Product strategy Place: Chandapura HAAT on Saturday Products: WHEAT,PAN LEAVES, SPICES INCENSE, COLORS AND VEGETABLES sugar cane SOAPS,RICE,WHEET,LENTILS ETC COLORS,TURMERIC,SPICES,INCENSE Bags Popcorn MIRRORS, MUGS, DISHWASHERS ETC LOCKS AND KEYS FOOTWEAR SEV AND OTHER FOOD ITEMS DOORMATS WORKTOOLS CLOTHES EARTHERN URNS BAGS URNS make BY low-keyed WOOD AND ROPES ROPES STEEL UTENSILS Type of ostentation: Almost all the shops were there on the floo rs only exceptions were some, who were sell! ing food items that were present on raised platforms. Pricing strategy Prices were very low that similarly about 20%-40% lower than that present in end of the market. Bargaining could be advantageously done there and this curiously resulted in the lower prices. mountain also give discounts on bulk purchases. Distribution strategy Trading System: On the plosive consonant sales...If you desire to get a full essay, order it on our website: BestEssayCheap.com

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